What is search engine optimization ( SEO ) and do you offer SEO services?

Here are some things to consider:
  - Today, there are over 6 billion pages of website content.
  - 92% of users rely on search engines to locate sites.
  - If your site doesn't appear in at least the top 30 entries
    on the search engines listings, people rarely find
    your website.

There is a way to achieve good visibility in the search engine listings. It uses a technique called called search engine optimization or search engine positioning which can help your site earn a high ranking in the popular search engines.

What is Web Site Optimization ( SEO )?
Once a website is live on the internet, search engines do not automatically include them in their listings. Instead, a web site must be submitted to a search engine and asked to be included in their listings. But, simply submitting a site is no guarantee that it will be included, and rarely enough to achieve a good visibility in their listings. Why? For two reasons. First, because each search engine uses different rules and criteria for determining which sites rank higher than others in their listings. And second, because there are no published rules to indicate what criteria a search engine looks for when ranking a site.

Obviously, only 20 web sites can occupy the top 20 positions in a search engine listing. But, through a variety of techniques we know how to help our clients achieve high ranking in search engine listings. There's no way, of course, to guarantee that a certain web site will appear, for example, in one of the top 10 positions because in many instances, there are just too many competing sites. But, with our search engine optimization services, we have been extremely successful in the past, in helping clients achieve extremely high ranking positions. And, appearing high in the search engine listings normally has a direct impact on the number of visitors coming to a site.

What's Involved in Search Engine Optimization
To position a site effectively, we ask a client many questions such as who they view as the key visitors they want coming to their site, what services/products/information they want them to learn about, what the demographics are of those visitors, and countless other questions.

Next, we carefully examine every page of their website looking for how the content supports those criteria and work with the client to develop additional content, if needed, to support their criteria. We also examine the hidden instructions (HTML code) of each page in their site and in most cases, add somewhere between 10-30 special commands which search engines look for to help rank a website high in their search engine listings. 

Then, we use a variety of proprietary programs to determine (1) Next, we manually submit the website to each of the major search engines using a carefully controlled technique and schedule. And, follow up on a regular basis to make certain that the site was accepted. Then, we develop a bi-weekly schedule for making various changes to the site to help insure good positioning, and run/analyze detailed analytic reports to determine where the website ranks on different search engines and for the phrases which the client wanted top positioning. Although the initial stages of search engine optimization take four months to accomplish, many clients contract with us on a monthly basis to help them maintain their high ranking positions.